For Fun

Branch- brand identity for a think-tank

Figma, Illustrator

Branch is a made-up ThinkTank that aims to: "Take urgent action to bridge the knowledge gap on how to combat climate change and its impacts in primary, secondary and tertiary curricula." The brand and website is meant to reflectEncouragement, Trust, Inspiration, Youth, and Sense of Community.

The A.I dance choreographer

ARduino, P5js

We have used machine learning to create images and literary art.
I wanted to explore how it would interpret another artform, such as dancing. Specifically asking "where does inspiration for movement, while dancing, come from?". Is it words, objects, surroundings, music, feelings, styles, body parts, people?
I let GPT-3, a language model, choreograph sequences from inspirational words. The instructions would later be displayed using P5js, together with a motion tracking script, where a person would interpret the words in movements that is being recorded in order to create a stand alone visual representation.

After the project I reflected on:
• Human vs machine-learning-generated moves
• How does the chosen media effect the outcome? Sound instead of words would have changed the experience.
• The aesthetics of the project almost did override the intended experience.
• Can you even describe inspiration in words?

Posters; ppl I like :)

Photoshop, ProCreate

In my spare time I enjoy drawing a lot. For this series I choose to pick some of the best photos I have of some of my friends and create simple illustrations of them!

BMW Sense

ARduino, processing, after effects, model building

In a speculative project, conducted at Umeå Institute of Design together with BMW, us Interaction Design students were collaborating with the Transportation Design program.

By prototyping we wanted to see what it actually means to redesign our world of mobility in order to give space for nature. We utalized a scenario of Umeå in 2050, which due to climate migration, by then has more than doubled its population- threatening the existing green spaces due to the rapid growth.

Access to nature it therefore being secured in the city by banning cars from the city center and turning streets into 'Nature Corridors'. where new types of vehicles can exist in symbiosis. The idea behind BMW Sense is not just to drive through nature, but to get people to EXPERIENCE it and CONNECT with it by playing with their senses. Our senses affect how we perceive our surroundings and how immersed we are in them.

Video from inside the experience prototype. The journey is manipulated through interacting with the armrest equipped with capacitive touch sensors (picture below.)

Photo from project presentation with the prototype in the middle.

Find your perfect EV charging spot

Figma, Illustrator

When charging your electric vehicle WHERE you do it becomes more important than if you would just stop for gas – this since you will spend at least 30 min there. This short, Audi branded, project displays a way for the person in the car to choose what is important to them, at that given moment, when they would need to stop and charge their vehicle.

Friday-Party-Desk-Decoration

ARduino, Illustrator, laser cutting

Creating a fun desk decoration - only to be used on Fridays.

Tiny Motion Trainer Applied

ARDUINO, "Tiny motion trainer"

I wanted to use Tiny Motion Trainer together with an Arduino BLE board in order to see how easy it would be to train it to switch on/off a light, as well as change the color mode, depending on how it was turned.
In this case I believe it is a good tool to use if one wants to create a quick prototype to communicate the idea (compared to how time-consuming it would be to code something similar). However, it is really hard to make a 100% reliable prototype, and for example train the model to recognize all different ways the lamp could "turn clockwise".
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Personal posters

Illustrator

I enjoy making, and giving, posters to friends that depict things that are special to them.

Illustrations for a survey sent out by IKEA

Illustrator

During my internship at IKEA, I got, apart from the bigger projects I was involved in, a smaller task to create a series of illustrations for them to use in a worldwide survey asking people what their life working from home looked like.

Colive

After Effects, Illustrator

Colive is an app aiming to ease the everyday for housemates and encourage people to live together. To explain the concept I used illustrations and snapshots from the app and animated it in After Effects.

Inside your head

After Effects, Illustrator

In this project I wanted to create an animation in After Effects based on a quote from my favorite book growing up. ”Of course it is happening inside your head, Harry, but why on earth should that mean it is not real?”. The quote is from one of the last chapters of the Harry Potter series.

Small storage products for IKEA

Solidworks, illustrator, prototyping

During my internship at IKEA, I spent 50% of my time at IKEA Home Smart working on products such as VINDSTYRKA. However, due to my Industrial Design background, the other 50% I spent at the classic IKEA Design Department. There I was working on for example small storage products together with Anna-Maria Nilsson which are now available in store.

Image 1: VATTENKAR Wall Storage

Image 2: RISATORP Desk Storage,

Image 3: VATTENKAR Desk Storage

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VATTENKAR DESK STORAGE: Image borrowed from IKEA + some of the process captured :)

RISATORP DESK STORAGE: Image borrowed from IKEA

VATTENKAR DESK STORAGE: Image borrowed from IKEA

Covestro EVSE coming to life

Rhino, keyshot, mock-up

In spring 2020, during my Bachelor's in Industrial Design, we did a project collaboration with We were then asked to create a form language for them and later design an EV charger. The chargers were supposed to follow our made-up design guidelines, but also not look like "all conventional EV chargers”.

In 2022 I got to visit the k in Düsseldorf where my design from 2020 had been picked out to display smart solutions of the future. I also got to speak about both the project as well as how it is being a student doing these types of collaborations.Super fun to see the design leave the computer screen and be able to see it in person. Also - it really is interesting to revisit a project a few years later, find new meanings, and see it from new perspectives!

Images from the kFair 2022 in Düsseldorf

Rendering from the project in 2020 at Umeå Institute of Design

DESIGNSTORM: rising sea levels

Design Storm

During my exchange studies at ArtCenter I got the change to participate in a three days long intense workshop regarding rising sea levels with the Aquarium of the Pacific. This was a great experience that felt meaningful due to the alarming and important topic. During these three days we were divided into groups of three and at the final day we had a concept that we presented to a few different stake holders involved in the project.

Read more: https://designmattersat
artcenter.org/proj/sea-level-rise-in-long-beach/

🌻 SAY HEEY 🌻

amanda-wallgren@outlook.com

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