Utilizing the cargo space for passengers
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Umeå Institute

of Design


Project investigating how the cargo space at aircrafts could be utilized by passengers between take-off and landing.


tools & methods




collaboration with 

the team

Felicia Evaldsson

Pontus Gärdebro

Ralf Hefner

Martin Wästfelt

Fredrik Östlund

Amanda Wallgren (Me)



Today the cargo space is used for air freight cargo and luggage. Although, partly because people are flying with less luggage, this space is often not used fully. Airlines would like to use this space for both enhancing the passenger experience and utilizing the cargo space for revenue.  


This was a team project where people from different classes and programs came together and collaborated.  We got a brief from Airbus to look into future ways of using the cargo space in airplanes. In our team, coming from different backgrounds, it was very exciting to see what we could create from this.

my role 

During the first period of this project I put a lot of focus into research and ideation. In the later part I focused on the photoshop visualizations for the Haptic Playroom- the module oriented to children and younger teenagers.




the cargo space


interviewing and compiling information

" Kids can´t sit still for very long during flights. It would be nice with a space for them to move"
"Something physical, engaging, interactive, maybe games. Something the kids can touch"
[ Insight! ]

Traveling with  kids can be a hustle


Kids will feel restless spending a lot of time not being able to move around


Other passengers can get disturbed by restless kids being loud


Staff spending a lot of time in loud environments will be stressed



concept development

study visits to different playgrounds

According to our observations and statements by the staff at the different playgrounds, areas where the kids could play freely using their imagination were most popular. For example blocks that could be built into different things.

sketching and prototyping

Concept sketches by me



final concept

why wait until landing?

In this concept the lower deck is an experience floor for families consisting of four different modules, with different activities for all ages, that can be combined in multiple ways. Felicia Evaldsson, Fredrik Östlund and I visualized  the Haptic Playroom, the module oriented to children and younger teenagers. The module will with its interactive playing area encourage kids to explore. 

Illustration of plane by me, CAID by Pontus Gärdebro

enter the lower deck and become an explorer

CAID by Pontus Gärdebro

play and explore the interactive surroundings

The Haptic Playroom is meant for families and children of many different ages and has many different levels of interaction the kids can find and explore.

Illustration on walls and inside cubes by me and illustrations on floor by Felicia Evaldsson 

play with interactive cubes

Pick up a digital cube and place it anywhere in the Haptic Playroom and see how different things appear inside of the cube. After that, place cubes on top of each other and develop your buildings and creations!

explore and change the. environments around you

Illustration on walls and inside cubes by me and illustrations on floor by Felicia Evaldsson 

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